Tribe Dynamics has moved to creatoriq.com
Tribe Dynamics has moved to creatoriq.com
Our Tribe Top Tens (TTTs) are released monthly and showcase the top 10 beauty and fashion brands in influencer marketing.
The Global Beauty Report is released quarterly and provides an in-depth look at influencers, activations, and content trends on social media for leading international beauty brands.
Indie Beauty Debriefs are released quarterly and spotlight notable indie beauty brands across cosmetics, skincare, and haircare across the US and EMEA.
Download our June Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in June 2023.
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Download our May Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in May 2023.
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Tribe Dynamics' Q1 2023 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Download our April Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in April 2023.
Free Download
Download our March Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2023.
Free Download
Download our February Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in February 2023.
Free Download
Tribe Dynamics' Q4 2022 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Download our January Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in January 2023.
Free Download
Our Q4 2022 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q4’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Free Download
Download our December Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in December 2022, plus ranking for the full year.
Free Download
Download our November Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in November 2022.
Free Download
Tribe Dynamics’ Q3 2022 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Download our October Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in October 2022.
Free Download
Our Q3 2022 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q3’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Free Download
Download our September Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in September 2022.
Free Download
Download our August Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in August 2022.
Free Download
Tribe Dynamics’ Q2 2022 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Download our July Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in July 2022.
Free Download
Our Q2 2022 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q2’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Free Download
Download our June Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in June 2022.
Free Download
Download our May Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in May 2022.
Free Download
Download our April Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in April 2022.
Free Download
Tribe Dynamics’ Q1 2022 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Our Q1 2022 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q1’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Download our March Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2022.
Free Download
Download our February Tribe Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in February 2022.
Free Download
Tribe Dynamics’ Q4 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Download our January Tribe Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in January 2022.
Free Download
Our Q4 2021 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q4’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Free Download
Download our December 2021 Tribe Top 10 report to learn which brands ranked highest on social media last year, and which influencer marketing strategies fueled this success.
Free Download
Download our November 2021 Tribe Top 10 report to learn which brands ranked highest on social media, and read about the influencer marketing strategies fueling this success.
Free Download
Download our October Tribe Top 10 report to learn how rising and established cosmetics brands capitalized on the Halloween makeup trend, and to see which brands ranked highest on social in October 2021.
Free Download
Tribe Dynamics’ Q3 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Our Q3 2021 Global Beauty Report offers the top beauty brands by Earned Media Value across eleven international markets, along with influencer community stats and insights on global influencer marketing trends.
Free Download
Download our September 2021 Tribe Top 10 report to learn which brands ranked highest on social media, and read about the influencer marketing strategies fueling this success.
Free Download
Download our August 2021 Tribe Top 10 report to learn which brands ranked highest on social media, and read about the influencer marketing strategies fueling this success.
Free Download
Download our July Tribe Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead on TikTok, and to see which brands ranked highest on social in July 2021.
Free Download
Tribe Dynamics’ Q2 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends fueling their success on social media.
Free Download
Download our complete Q2 2021 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q2’s leading international beauty brands, as well as EMV rankings and community metrics for the top 10 brands in each market.
Free Download
Download our June Tribe Top 10 report to learn about 2021’s most-hyped beauty products, and to see which brands ranked highest on social in June 2021.
Free Download
Download our May Tribe Top 10 report to learn how leading beauty and fashion brands are capitalizing on reopenings, and to see which brands ranked highest on social in May 2021.
Free Download
Download our April Tribe Top 10 report to learn how luxury fashion and beauty brands are regaining momentum, and to see which brands ranked highest on social in April 2021.
Free Download
Tribe Dynamics’ Q1 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends fueling their success on social media.
Free Download
Download our complete Q1 2021 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q1’s leading international beauty brands, along with EMV rankings and community metrics for the top 10 brands in each market.
Free Download
From eco-friendly clean beauty companies like ILIA—which powered 400% year-over-year revenue growth in 2020—to ethical fashion labels like Girlfriend Collective, we’ve highlighted some of the influencer-favorite brands leading the charge to make sustainability stylish.
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Our February Tribe Top 10 reveals insights on how leading brands are harnessing the growing influence of Gen Z, and to learn which brands and trends ranked highest on social in February 2021.
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Tribe Dynamics’ Q4 2020 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands with standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends fueling their success on social media.
Free Download
Download our January Tribe Top 10 report for a comprehensive analysis of how the wellness movement has impacted brands’ influencer marketing strategies, and to learn which brands and trends ranked highest on social in January 2021.
Free Download
Download our complete Q4 2020 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q4’s leading international beauty brands, along with EMV rankings and community metrics for the top 10 brands in each market.
Free Download
Download our December Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn which brands and trends ranked highest on social in 2020.
Free Download
Download our November Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn how influencers responded to 2020’s top stories and social trends.
Free Download
Our Q3 2020 report offers analysis of some of the quarter’s buzziest indie beauty brand stories, including the launch of Selena Gomez’s long-awaited Rare Beauty, PÜR’s blockbuster collaboration with influencer RawBeautyKristi, and Sisley Paris’ rise as a purveyor of YouTube-approved natural beauty and skincare products. Download today to learn more about the campaigns, products, and influencers powering social success for Q3’s top indie beauty brands.
Free Download
Download our complete Q3 2020 Global Beauty Report for insights on the activations, influencers, and content trends that sparked momentum for international beauty brands in Q3, along with EMV data and community metrics for the Top 10 brands in each market.
Free Download
From Selena Gomez and Alicia Keys to Lauren Conrad and Jennifer Lopez, the lineup of stars attempting to follow in the immense footsteps of Rihanna and Kylie Jenner, and leverage their expansive and passionate fan bases to make their mark on the beauty and fashion industries, may seem endless. We’ve highlighted five celebrity-founded brands that are doing the influencer space right, powering an impressive online presence and Earned Media Value (EMV) with inclusive mission statements and product lineups.
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In our August story, we analyzed one tried-and-true method that’s continued to spark community engagement (and EMV) for brands during this unprecedented year: influencer product collaborations.
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In this month’s Tribe Top 10 report, we’ve highlighted the most impactful recent virtual activations—including Jacquemus’ blockbuster #JacquemusAtHome campaign and Fenty Skin’s online house party—and outlined key strategies brands can use to thrive in a rapidly changing industry.
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Tribe Dynamics’ quarterly U.S. Indie Beauty Debrief showcases several of these up-and-coming brands, highlighting notable independent beauty brands across cosmetics, skincare, and haircare. We reveal exclusive insights into trending brands, their online communities, and the top-performing earned content created about them.
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What EMEA-based brands are up next for a blockbuster acquisition? Our quarterly EMEA Indie Beauty Debrief showcases notable independent beauty brands, and details their performance across various markets. We reveal exclusive insights into trending brands, their online communities, and their top-performing earned content—all helpful indicators in determining promising investment opportunities.
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As always, in this month’s TTT, Tribe Dynamics spotlights the brands that saw notable month-over-month EMV growth in June, many of which are either Black-owned or conducted campaigns or activations that supported marginalized communities.
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Download our complete report to read more about the activations, influencers, and content trends that powered momentum for international beauty brands in Q2, along with EMV data and community metrics for the Top 10 brands in each market.
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At the end of May, social media feeds abruptly transformed as Black Lives Matter protests erupted around the world in response to several cases of police brutality against Black individuals. Influencers responded in varying forms as they swapped their typical lifestyle and beauty content with calls to action to re-learn about racism...
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Despite a slowdown in investment, mergers, and acquisitions in the world of beauty, EMEA-based indie beauty brands continued to spark buzz among the influencer community throughout Q1 2020, thanks to high-quality products, innovative formulations, and ear-to-the-ground product development strategies.
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April was the first full month that many countries practiced social distancing measures, and while we got a taste of how these restrictions impacted social media in late March, we remain committed to reporting the ongoing effects that COVID-19 has on the influencer marketing space.
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While investment chatter slowed in Q1 2020, indie brands continued to turn heads in the beauty community and power notable EMV through exciting product launches and thoughtful influencer activations.
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Tribe Dynamics’ Q1 2020 Global Beauty Report examines how influencers in distinct international markets responded to the widespread shelter-in-place orders enacted at the end of Q1, and how these shifts in content creation impacted brands.
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As we all know, March brought a rapidly changing economic and personal landscape as the global COVID-19 pandemic forced countries to enact widespread stay-at-home orders.
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From Drunk Elephant to Kylie Cosmetics to Dr.Jart+, Q4 2019 saw no shortage of indie beauty brand acquisitions—a trend we expect to continue into 2020.
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Last quarter, we published our first U.K. Indie Beauty Debrief, and this quarter, we decided to expand the report to include brands from across the EMEA region.
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Top beauty brands around the globe finished the decade strong, inspiring passionate communities of content creators with high-impact influencer campaigns.
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February saw some newcomers to the Top 10 rankings, as well as up-and-coming brands making some serious moves in the influencer marketing space.
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February was full of getaways for EMEA beauty brands: In France, Erborian whisked influencers to the Italian Alps for a ski trip, and Laura Mercier U.K. invited bloggers to hit the slopes in France. Meanwhile, content creators from both countries flew to Milan to fête Armani Beauty’s 20th anniversary and new Luminous Silk concealer.
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New year, new beauty products and activations! January proved a prime time for beauty brands to launch their latest innovative and collaborative products.
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Beauty brands overseas kicked off the new year running. In the U.K., indie favorites Tatti Lashes and Stila surged ahead thanks to their small but passionate communities, while influencer-founded SOSU by Suzanne Jackson sparked buzz by teaming up with beauty guru Aideen Murphy.
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Fashion brands started the new year, of course, in style, powering impressive growth in Earned Media Value.
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