Tribe Dynamics has moved to creatoriq.com
Tribe Dynamics has moved to creatoriq.com
Download our August Top 10 report to learn how today’s buzziest names in beauty, fashion, food & beverage, sports, and streaming are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in August 2023.
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Tribe Dynamics' Q2 2023 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Our Q2 2023 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q2’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
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Download our July Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in July 2023.
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Download our June Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in June 2023.
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Download our May Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in May 2023.
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Tribe Dynamics' Q1 2023 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Download our April Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in April 2023.
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Our Q1 2023 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q1’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Free Download
Download our March Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2023.
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Download our February Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in February 2023.
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Tribe Dynamics' Q4 2022 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
As a skincare-first brand, Summer Fridays has long made a name for itself via a range of vegan, cruelty-free skin offerings. But in summer 2022, the brand sought to apply its natural, ingredient-focused approach to the highly competitive beauty vertical. Thanks to Tribe Dynamics’ Campaigns feature, Summer Fridays pulled off one of the signature beauty product launches of 2022—read on to find out how.
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Download our January Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in January 2023.
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Our Q4 2022 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q4’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Free Download
Download our December Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in December 2022, plus ranking for the full year.
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Download our November Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in November 2022.
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Tribe Dynamics’ Q3 2022 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Download our October Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in October 2022.
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At Tribe Dynamics, we’re passionate about influencer analytics and the evolution of influencer marketing. That’s why we partnered with our parent company, CreatorIQ, to survey hundreds of creators and organizations about the influencer marketing space.
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Our Q3 2022 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q3’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Free Download
Download our September Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in September 2022.
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Download our August Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in August 2022.
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When Calvin Klein conceived its CK1 Palace campaign, the brand went big. An unsponsored initiative geared toward consumers across North America, EMEA, APAC, and Australia, CK1 Palace proved a particularly ambitious undertaking. Thankfully, Calvin Klein used metrics and software developed by Tribe Dynamics, a CreatorIQ company, to ensure that CK1 Palace ranked as one of the brand’s strongest campaigns by Earned Media Value (EMV) to date.
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When Coach founded its Coach Collective squad of brand ambassadors in 2020, the renowned luxury fashion brand was looking to move beyond transactional, pay-to-post creator relationships, and instead foster genuine collaboration with a new generation of advocates. Coach leveraged Tribe Dynamics (a CreatorIQ company) to scale its influencer marketing program and edge out its competition.
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Tribe Dynamics’ Q2 2022 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Download our July Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in July 2022.
Free Download
Our Q2 2022 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q2’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Free Download
Download our June Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in June 2022.
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Download our May Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in May 2022.
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Download our April Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in April 2022.
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A Brand's Guide to Monitoring and Benchmarking Influencer Marketing Performance Using Key Metrics.
Tribe Dynamics’ Q1 2022 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Our Q1 2022 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q1’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
Download our March Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2022.
Free Download
Download our February Tribe Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in February 2022.
Free Download
Tribe Dynamics’ Q4 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Download our January Tribe Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in January 2022.
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Learn how to use EMV Retention data to foster impactful influencer relationships that sustainably expand your brand’s earned media footprint, as well as three ways to improve your performance in this key metric.
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Discover how to succeed at influencer marketing in the health and fitness space through influencer diversification, cultivating relationships with athletes, and executing authentic campaigns.
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Our Q4 2021 Global Beauty Report offers an in-depth look at the influencers, activations, and content trends that spelled success on social for Q4’s leading international beauty brands. Additionally, the report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market.
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Gain insight into 2021’s top influencer marketing trends and explore Tribe Dynamics’ trends forecast for 2022.
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Download our December 2021 Tribe Top 10 report to learn which brands ranked highest on social media last year, and which influencer marketing strategies fueled this success.
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This case study explores the influencer marketing best practices behind the launch of Kosas’ TikTok-approved Brow Team collection, and how the indie brand used Tribe Dynamics software to accelerate its success.
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Download our November 2021 Tribe Top 10 report to learn which brands ranked highest on social media, and read about the influencer marketing strategies fueling this success.
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Level up your brand’s TikTok strategy with this step-by-step guide to empowering creators and building a community on Gen Z’s favorite social media platform.
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Discover how Oura leveraged impressive influencer marketing strategies to carve out a space in the competitive health-tracking industry, and how Tribe Dynamics can bolster health and fitness brands to pull ahead.
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Learn three steps to fostering authentic, sustainable paid relationships with content creators that will help improve your brand’s influencer marketing performance.
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Download our October Tribe Top 10 report to learn how rising and established cosmetics brands capitalized on the Halloween makeup trend, and to see which brands ranked highest on social in October 2021.
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Tribe Dynamics’ Q3 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.
Free Download
Our Q3 2021 Global Beauty Report offers the top beauty brands by Earned Media Value across eleven international markets, along with influencer community stats and insights on global influencer marketing trends.
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Learn how New Balance implemented innovative influencer marketing strategies to outperform its competitors, and how Tribe Dynamics can help health and fitness brands achieve their full potential.
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Gain insight into 2021’s top influencer marketing trends by exploring key findings from Tribe Dynamics’ annual brand and influencer surveys.
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Download our September 2021 Tribe Top 10 report to learn which brands ranked highest on social media, and read about the influencer marketing strategies fueling this success.
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Learn how Wander Beauty leveraged Tribe Dynamics to identify the most impactful advocates for its shade range expansion, and inspire lasting, organic conversation about its complexion products.
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Discover the influencer marketing strategies TREK deploys to edge out the competition, and how Tribe Dynamics’ software and client partners can help.
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Download our August 2021 Tribe Top 10 report to learn which brands ranked highest on social media, and read about the influencer marketing strategies fueling this success.
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Download our July Tribe Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead on TikTok, and to see which brands ranked highest on social in July 2021.
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Tribe Dynamics’ Q2 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends fueling their success on social media.
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Learn how Eva NYC used Tribe Dynamics’ Ambassador Tiers functionality to identify high-impact ambassador partners, resulting in an overwhelmingly successful influencer marketing campaign. Additionally, discover how Tribe Dynamics’ Brand Buzz feature helped the brand track real-time data on the campaign’s performance.
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Download our complete Q2 2021 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q2’s leading international beauty brands, as well as EMV rankings and community metrics for the top 10 brands in each market.
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Download our June Tribe Top 10 report to learn about 2021’s most-hyped beauty products, and to see which brands ranked highest on social in June 2021.
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The influencer space is constantly evolving, and it can be hard to always feel confident that your marketing strategy, and your brand, are keeping up in this dynamic landscape. To provide some stability and direction, we’ve created this evergreen influencer strategy guide for any brand looking to build and grow their online community.
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Download our May Tribe Top 10 report to learn how leading beauty and fashion brands are capitalizing on reopenings, and to see which brands ranked highest on social in May 2021.
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This special report from Tribe Dynamics’ data science team offers a deep dive into EMV: what it is, how it’s calculated, and what specific factors are contributing to the recent shifts that have impacted brands.
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Clean skincare brand Kopari swept social media this January when it dropped its Paradise Pout Lip Kits: the brand’s $2.3M EMV haul marked 30% MoM and 98% YoY growths. Read our latest case study to learn how Kopari leveraged Tribe Dynamics’ suite of influencer marketing tools to plan and measure the success of its Paradise Pout launch campaign.
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Planning a launch event that excites influencers and drives product awareness can be challenging—especially in the middle of a pandemic. Download our case study on Dermalogica’s hit Hydro Masque Exfoliant to learn how the brand leveraged Tribe Dynamics’ software to create a memorable, immersive, and safe experience for fans.
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To optimize your influencer marketing resources, it’s best to conduct tiered campaigns. That’s what Versed did in January 2021, when it launched its blockbuster Sunday Morning antioxidant oil-serum. Download our case study to learn how the brand used Tribe Dynamics’ software to plan a winning launch activation and set a new monthly EMV record.
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Download our April Tribe Top 10 report to learn how luxury fashion and beauty brands are regaining momentum, and to see which brands ranked highest on social in April 2021.
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This report serves as a comprehensive guide to measuring the efficacy of your influencer marketing efforts. We draw upon a suite of tools—including posting activity, engagement data, and community metrics—to help you better understand the impact of your influencer marketing program. In addition to defining each metric, we outline how to leverage different kinds of data in order to easily benchmark your influencer program’s performance, identify key opportunities for growth, and track your progress towards achievable targets.
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Tribe Dynamics’ Q1 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends fueling their success on social media.
Free Download
Download our complete Q1 2021 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q1’s leading international beauty brands, along with EMV rankings and community metrics for the top 10 brands in each market.
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From eco-friendly clean beauty companies like ILIA—which powered 400% year-over-year revenue growth in 2020—to ethical fashion labels like Girlfriend Collective, we’ve highlighted some of the influencer-favorite brands leading the charge to make sustainability stylish.
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Our February Tribe Top 10 reveals insights on how leading brands are harnessing the growing influence of Gen Z, and to learn which brands and trends ranked highest on social in February 2021.
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Tribe Dynamics’ Q4 2020 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands with standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends fueling their success on social media.
Free Download
Download our January Tribe Top 10 report for a comprehensive analysis of how the wellness movement has impacted brands’ influencer marketing strategies, and to learn which brands and trends ranked highest on social in January 2021.
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Download our complete Q4 2020 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q4’s leading international beauty brands, along with EMV rankings and community metrics for the top 10 brands in each market.
Free Download
Download our December Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn which brands and trends ranked highest on social in 2020.
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Download our November Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn how influencers responded to 2020’s top stories and social trends.
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In Tribe Dynamics’ latest Influencer Marketing spotlight report, we profile three booming brands that together highlight the remarkable diversity of the wellness space. Slip, Headspace, and Equilibria all demonstrated community and Earned Media Value (EMV) growth from November 2019 to October 2020, taking paths to this progress that proved every bit as varied as these brands’ respective focuses in sleepcare, mental health, and CBD.
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Our Q3 2020 report offers analysis of some of the quarter’s buzziest indie beauty brand stories, including the launch of Selena Gomez’s long-awaited Rare Beauty, PÜR’s blockbuster collaboration with influencer RawBeautyKristi, and Sisley Paris’ rise as a purveyor of YouTube-approved natural beauty and skincare products. Download today to learn more about the campaigns, products, and influencers powering social success for Q3’s top indie beauty brands.
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This month, we spotlighted some of the most innovative and impactful seasonal influencer marketing campaigns we’ve seen, and outlined steps that brands can take to drive conversation from a distance over the 2020 holidays.
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This report offers a deep dive into the high-impact influencers, content, and campaigns powering momentum for Alani Nu, Vitruvi, and GoMacro, three up-and-coming wellness brands.
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Download our complete Q3 2020 Global Beauty Report for insights on the activations, influencers, and content trends that sparked momentum for international beauty brands in Q3, along with EMV data and community metrics for the Top 10 brands in each market.
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From Selena Gomez and Alicia Keys to Lauren Conrad and Jennifer Lopez, the lineup of stars attempting to follow in the immense footsteps of Rihanna and Kylie Jenner, and leverage their expansive and passionate fan bases to make their mark on the beauty and fashion industries, may seem endless. We’ve highlighted five celebrity-founded brands that are doing the influencer space right, powering an impressive online presence and Earned Media Value (EMV) with inclusive mission statements and product lineups.
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For our latest Influencer Marketing Spotlight report, we analyzed the influencer marketing strategies powering three top supplements brands: Ritual, BODYARMOR, and Moon Juice.
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To help guide health and wellness brands in perfecting their influencer marketing and relationship-building strategies, we analyzed the kinds of influencer wellness content that are resonating the most among consumer audiences, and identified key lessons from current brand leaders in the space, including Peloton, Girlfriend Collective, Daily Harvest, Lord Jones, Billie, and Headspace.
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Our comprehensive Guide to Influencer Marketing Strategy outlines best practices to drive sustainable, long-term growth in content creation about your brand at scale.
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In our August story, we analyzed one tried-and-true method that’s continued to spark community engagement (and EMV) for brands during this unprecedented year: influencer product collaborations.
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To take the pulse of the industry, and understand how brands and influencers can better work together in the current climate, Tribe Dynamics conducted a survey of over 60 brands and more than 250 influencers in July, and then analyzed the results.
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Discover the influencer marketing strategies that made Thrive Market a go-to brand for lifestyle and wellness creators.
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In this month’s Tribe Top 10 report, we’ve highlighted the most impactful recent virtual activations—including Jacquemus’ blockbuster #JacquemusAtHome campaign and Fenty Skin’s online house party—and outlined key strategies brands can use to thrive in a rapidly changing industry.
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Learn how fast fashion brand superdown leveraged strategic influencer marketing to galvanize Gen Z creators and consumers.
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Tribe Dynamics’ quarterly U.S. Indie Beauty Debrief showcases several of these up-and-coming brands, highlighting notable independent beauty brands across cosmetics, skincare, and haircare. We reveal exclusive insights into trending brands, their online communities, and the top-performing earned content created about them.
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What EMEA-based brands are up next for a blockbuster acquisition? Our quarterly EMEA Indie Beauty Debrief showcases notable independent beauty brands, and details their performance across various markets. We reveal exclusive insights into trending brands, their online communities, and their top-performing earned content—all helpful indicators in determining promising investment opportunities.
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Tribe Dynamics analyzed how Juvia’s Place has inspired a loyal fan base around its smash-hit products, along with how the brand can use Tribe Dynamics’ software tools to power further EMV growth. Founded in 2015 by Nigerian-American beauty guru Chichi Eburu, Juvia’s Place has long championed diversity, and its range of vibrant, African-inspired eyeshadow palettes has cemented the brand’s status as an influencer go-to: from July 2019 to June 2020, Juvia’s Place netted $158.4M in Earned Media Value (EMV), a 22% year-over-year growth.
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As always, in this month’s TTT, Tribe Dynamics spotlights the brands that saw notable month-over-month EMV growth in June, many of which are either Black-owned or conducted campaigns or activations that supported marginalized communities.
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Download our complete report to read more about the activations, influencers, and content trends that powered momentum for international beauty brands in Q2, along with EMV data and community metrics for the Top 10 brands in each market.
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Tribe Dynamics explored Ivy Park’s promise in the 10th installment of our Brand Spotlight series, examining how the brand leveraged Beyoncé’s world-class clout to orchestrate a splashy social media campaign. We also analyzed how Ivy Park, and other brands, can use Tribe Dynamics to implement influencer marketing best practices and power future EMV gains.
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With its rapid rise and unique user base, TikTok is a new marketing territory to expand brand awareness and reach new audiences. However, the platform is highly unpredictable: the content that works on Instagram, YouTube, or Facebook will most likely not work on TikTok.
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One brand that has always practiced what others are now preaching is UOMA Beauty. Established in 2019, the brand draws upon founder Sharon Chuter’s Nigerian heritage to create a blueprint for a global “tribe” of makeup enthusiasts. UOMA Beauty’s commitment to inclusivity since before inclusivity was a buzzword has led to serious Earned Media Value (EMV) momentum: from June 2019 to May 2020, UOMA Beauty garnered $18.6M EMV, a 426% year-over-year growth.
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While Peloton has no doubt benefited from the recent rise of #AtHome fitness, the key to the brand's success has been its passionate community of instructors and fitness enthusiasts. In our report, we analyze the influencer marketing strategy behind Peloton's community.
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At the end of May, social media feeds abruptly transformed as Black Lives Matter protests erupted around the world in response to several cases of police brutality against Black individuals. Influencers responded in varying forms as they swapped their typical lifestyle and beauty content with calls to action to re-learn about racism...
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Profusion Cosmetics needed a way to showcase the efficacy of its influencer program in generating earned media for its retail partners. Additionally, the brand wanted to find out which of its products were mentioned most frequently in earned media, and compare those findings to sales data from its retail partners.
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Despite a slowdown in investment, mergers, and acquisitions in the world of beauty, EMEA-based indie beauty brands continued to spark buzz among the influencer community throughout Q1 2020, thanks to high-quality products, innovative formulations, and ear-to-the-ground product development strategies.
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April was the first full month that many countries practiced social distancing measures, and while we got a taste of how these restrictions impacted social media in late March, we remain committed to reporting the ongoing effects that COVID-19 has on the influencer marketing space.
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In the seventh installment of our ongoing Brand Spotlight series, Tribe Dynamics examines the driving forces behind Alphalete’s success, and how the brand can utilize features in Tribe Dynamics’ community management software to refine its influencer marketing strategies and consolidate its EMV gains.
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While investment chatter slowed in Q1 2020, indie brands continued to turn heads in the beauty community and power notable EMV through exciting product launches and thoughtful influencer activations.
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In the third installment of Tribe Dynamics’ Brand Spotlight series, we analyze the factors that have contributed to Unicorn Cosmetics’ success.
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We offer an analysis of Lululemon’s innovative influencer strategy, along with how the brand’s approach will be tested by the emergence of new competitors in the activewear market.
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Tribe Dynamics’ Q1 2020 Global Beauty Report examines how influencers in distinct international markets responded to the widespread shelter-in-place orders enacted at the end of Q1, and how these shifts in content creation impacted brands.
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In the fifth installment of Tribe Dynamics’ ongoing Influencer Marketing Performance series, we unpack the strategies La Roche-Posay has used to foster a passionate community of skincare bloggers.
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As we all know, March brought a rapidly changing economic and personal landscape as the global COVID-19 pandemic forced countries to enact widespread stay-at-home orders.
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With activewear and athleisure brands continuing to expand their Earned Media Value (EMV) footprint, Tribe Dynamics analyzed how Reebok, one of the space’s leading brands, crafts its influencer marketing strategy.
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Boasting a range of sleek, neutral-hued men’s clothes and accessories, Dunhill occupies a rarified air within the fashion space. The U.K.-based luxury brand pulled in $3.2M EMV (Earned Media Value) from February 2019 to January 2020 on Tribe Dynamics’ U.S. influencer panel, a solid figure for a brand that claims both a high price point and more traditional marketing efforts.
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Benefit Cosmetics runs one of the most sophisticated influencer marketing programs in the beauty industry, using strict standards during the influencer discovery and measurement processes to power positive ROI.
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From Drunk Elephant to Kylie Cosmetics to Dr.Jart+, Q4 2019 saw no shortage of indie beauty brand acquisitions—a trend we expect to continue into 2020.
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Last quarter, we published our first U.K. Indie Beauty Debrief, and this quarter, we decided to expand the report to include brands from across the EMEA region.
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Top beauty brands around the globe finished the decade strong, inspiring passionate communities of content creators with high-impact influencer campaigns.
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Having seized the No. 1 spot in the Skincare Tribe Top 10, Tribe Dynamics’ monthly publication series that ranks the top beauty and fashion brands in earned media performance, Tatcha wanted to defend its ranking against up-and-coming skincare brands and established players alike. Read our case study to find out how!
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To embrace the call for more inclusive complexion products in the beauty industry, PÜR set out to create a foundation that catered to all consumers. The brand needed a way to access the product preferences of its diverse audience and learn from the successes and shortcomings of its competitors’ complexion launches.
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A rapidly growing brand, Benefit UK increased its EMV total and ambassador community by a respective 109% and 22% from 2017 to 2018.
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February saw some newcomers to the Top 10 rankings, as well as up-and-coming brands making some serious moves in the influencer marketing space.
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February was full of getaways for EMEA beauty brands: In France, Erborian whisked influencers to the Italian Alps for a ski trip, and Laura Mercier U.K. invited bloggers to hit the slopes in France. Meanwhile, content creators from both countries flew to Milan to fête Armani Beauty’s 20th anniversary and new Luminous Silk concealer.
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How does an up-and-coming beauty brand leverage micro-influencer marketing to solidify its profile within the beauty community?
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To understand what and who is driving the most impactful social conversation during Fashion Week, Tribe Dynamics investigated the top 100 pieces of content created about each of the top five brands by Fashion Week Earned Media Value (EMV).
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Tribe Dynamics analyzed content from top fast fashion brands to assess which influencer marketing strategies have had the biggest impact on the success of these brands.
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Tribe Dynamics analyzed content from top activewear and athleisure brands, assessing which communities and influencer marketing strategies have worked in this unique vertical.
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New year, new beauty products and activations! January proved a prime time for beauty brands to launch their latest innovative and collaborative products.
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Beauty brands overseas kicked off the new year running. In the U.K., indie favorites Tatti Lashes and Stila surged ahead thanks to their small but passionate communities, while influencer-founded SOSU by Suzanne Jackson sparked buzz by teaming up with beauty guru Aideen Murphy.
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Fashion brands started the new year, of course, in style, powering impressive growth in Earned Media Value.
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Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."
