Earned Ep. 39: Kopari CEO Susan Kim on the Importance of Brand DNA and Top-of-Funnel Awareness
In our 39th episode of Earned, Conor sits down with a true industry titan: Susan Kim. Having previously led the marketing...
September 30, 2021
Last week, we hosted our annual Earned Summit—a virtual, one-day event designed to equip brands with the latest and most up-to-date practices in influencer marketing. With over 10 dynamic live-talks and panel discussions to choose from, attendees garnered unique perspectives from CMOs and CEOs at best-in-class beauty, fashion, fitness, and health brands.
Whether you weren’t able to attend, or you just want a refresher on what was covered, we’ve highlighted three of the most impactful presentations and key takeaways from Earned Summit 3.0.
There’s no denying the role influencers play in a brand's success, from powerhouse content creators with massive fanbases to micro-influencers with highly engaged, faithful audiences. Somer Tejwani, VP of Global Marketing at Too Faced, and Raissa Gerona, Chief Brand Officer at Revolve, joined our very own Co-Founder and President Conor Begley to discuss how brands can forge more authentic relationships with influencers, and create more meaningful product collaborations.
Capturing brand loyalty is an elusive, essential component of brand success in a crowded, ever-expanding market. So how can brands grab and maintain the interest of their customers? Joining our panel to share their winning formulas for keeping audiences engaged were Alexandra Mondalek, Senior Editorial Correspondent at Business of Fashion; Anisha Raghavan, CMO at No7 Beauty Company; Savannah Sachs, CEO of TULA; and Braden Hoeppner, SVP of Marketing at Herschel Supply Company.
Having data and analytics at your fingertips when managing an ever-changing influencer marketing strategy can make the difference between edging out the competition and falling behind. This presentation from our Co-Founder and President Conor Begley and Senior Content Editor Catherine Kulke outlines how Tribe Dynamics can help brands dominate the conversation on social.
Interested in discovering how Tribe Dynamics can help your brand build a robust, impactful influencer marketing program? Get in touch with us today!
In our 39th episode of Earned, Conor sits down with a true industry titan: Susan Kim. Having previously led the marketing...
Instagram hasn’t just fueled the rise of the entire influencer marketing industry. It’s the catalyst for the development of new,...
In episode 24 of Earned, Conor sits down with beauty industry titan Kory Marchisotto, CMO of E.L.F. Beauty and president of...
Tribe Dynamics’ data-powered influencer marketing platform spotlight the most relevant activations, products, and brands that are driving earned media and moving the landscape (as we speak).
Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."
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