Tribe Dynamics has moved to creatoriq.com
May 1, 2019
Glow Recipe and Dermalogica made their first-ever Top 10 appearances in March, placing at No. 8 and No. 10, respectively. Glow Recipe’s $3.0M EMV marked a 110% month-over-month growth, while Dermalogica’s $2.7M represented a 107% MoM increase, with both brands benefiting from influencer hype surrounding new product releases. Glow Recipe expanded its watermelon range by introducing the Watermelon Glow Ultra-Fine Mist, which garnered $1.1M EMV from 86 ambassadors as the brand’s No. 1 product. Meanwhile, Dermalogica added to its suncare lineup with the launch of its Prisma Protect SPF30, celebrating with a pop-up exhibit in NYC along with a series of master classes. The Prisma Protect SPF30 emerged as Dermalogica’s top offering for the month with $579.4k EMV via mentions from 94 influencers. Bolstered by these new releases, Glow Recipe and Dermalogica saw respective 35% and 45% MoM expansions in their ambassador communities and 42% and 34% MoM increases in post volume.
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, Non-Luxury Fashion, and Fashion Retailers in the U.S., as well as in 13 international markets. Visit TribeDynamics.com for full access to our reports.
Tarte re-entered the Top 10 at No. 4 following a two-month absence, boasting $2.8M EMV and a Top 10- leading 142%...
In March, Tommy Hilfiger made a splash via its ’70s-themed capsule collection with actress and activist Zendaya (@zendaya on...
"Today, Bourdette-Donon is the international PR and special projects manager for Dior Beauty, launching products and working...
Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."
