When gyms across the country closed their doors in March 2020, fitness fiends had no choice but to adapt. Many consumers and...

Skincare just might be the hottest category in beauty right now. Buoyed by 2020’s wave of enthusiasm for self-care, which further...

If you haven’t gone down the (very, very deep) rabbit hole of TikTok skincare tips, you might not have much to say about CeraVe....

With the self-care movement showing no signs of slowing down, many skincare brands are making impressive strides on social media....

There’s no getting around it: the past year has been tough for the cosmetics space, with many leading brands experiencing...

It’s #VaxGirlSummer, which means we’re saying goodbye to the sweats we’ve been living in for the past year, and hello to outfits...

Summer is here, and more of us are beginning to venture outside our homes to enjoy a well-deserved dose of sunshine. But the...

Launching an influencer campaign that impacts your brand’s bottom line is rarely easy—or cheap. Most marketers are under pressure...

This week, multinational consumer goods giant Unilever announced the acquisition of popular skincare brand Paula’s Choice. The...

In Episode 29 of Earned, Conor sits down with Chandra Coleman Harris, General Manager of beauty giant Revlon.