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Three Reasons Danessa Myricks Beauty Became Influencers’ No. 1 Creative Makeup Brand

Like all of us, the beauty community has been through a lot over the past year—and it’s also grown and evolved in meaningful...

Earned Ep. 28: Rare Beauty CMO Katie Welch on Launching Selena Gomez’s Inclusive Beauty Brand in the Middle of a Pandemic

For Ep. 28 of Earned, we’re joined by Katie Welch, CMO of Selena Gomez’s smash-hit makeup brand Rare Beauty! After making a...

Earned

How to Evaluate Your Influencer Partnerships

Great news: your influencer marketing program is taking off, and content creators are talking about your brand. But not all...

Earned Ep. 27: Josie Maran on Making the Beauty Industry “Healthier to the Planet and the People”

In Ep. 27 of Earned, Conor talks to former supermodel and clean beauty pioneer, Josie Maran. Her eponymous brand powered $3.6M...

Earned

Five Activewear Brands To Watch in Summer 2021

With summer right around the corner, the anticipation to get outdoors is palpable. People are eager to explore again, and with...

How to Use Influencer Community Metrics to Build a Winning Earned Media Strategy

Ever since we were founded in 2012, Tribe Dynamics’ signature metric for determining the viral reach of digital content has been ...

Five Influencer Campaigns That Raised the Bar for Luxury Fragrance Marketing in 2021

The economic turbulence of 2020 was tough on many verticals across beauty and fashion, but few spaces were as hard-hit by the...

Earned Ep. 26: Marianna Hewitt on Why Being an Influencer Was the “Greatest Preparation” for Launching Summer Fridays

In Episode 26 of Earned, we chat with the one and only Marianna Hewitt, powerhouse influencer, host of the Life with Marianna...

Earned

Earned Ep. 25: How Versed’s Commitment to Transparency and Accountability Restored Trust in Drugstore Skincare

In our 25th episode of Earned, Conor sits down with Melanie Bender, president of Versed, the “cleanest drugstore skincare brand...

Earned

TikTok Made Me Buy It: The 6 Most Viral TikTok Beauty Products

Raise your hand if you’ve ever opened up TikTok and then, suddenly, looked up and found that four hours have passed. It’s safe to...

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit