What Makes A Winning Influencer Marketing Strategy?
Here's our guide to building the best influencer marketing strategy for your brand—on any budget.
May 31, 2019
Check out our data and insights in Business of Fashion's article, "Victoria's Secret Can Still Save Itself. Here's Where It Should Start."
"...In 2018, Victoria's Secret earned $219.3 million in earned media value (EMV), a metric for measuring social media performance, an 11 percent decline from the previous year, according to San Francisco-based software company Tribe Dynamics. Meanwhile, startup ThirdLove saw a 62 percent increase in EMV over the same period, to $3.5 million. (Savage x Fenty and Aerie’s EMVs for 2018 were $24.9 million and $48.5 million, respectively.)..."
Read the full article here!
Here's our guide to building the best influencer marketing strategy for your brand—on any budget.
With the self-care movement showing no signs of slowing down, many skincare brands are making impressive strides on social media....
Today, we’re happy to announce a piece of exciting internal news: in a deal finalized on June 24th, Tribe Dynamics has acquired...
Tribe Dynamics’ data-powered influencer marketing platform spotlight the most relevant activations, products, and brands that are driving earned media and moving the landscape (as we speak).
Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."
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