Drop It Like It’s Haute: Four Luxury Fashion “Drops” That Scored With Influencers
Hype culture never sleeps, and luxury brands want in on it. “Drops” are a trademark of streetwear brands—but in recent months,...
June 1, 2019
Check out our data and insights in Glossy's article, "Nars revisits the pop-up model for the Orgasm collection’s expansion."
"Per Tribe Dynamics data, 216 U.K. influencers have mentioned the Orgasm Collection in their content between January and April. Beauty blogger Keilidh Cashell, with 411,000 Instagram followers, ranked as the collection’s top ambassador, driving $461,000 EMV. Nineteen of those posts were about the Orgasm blush."
Read the full article here!
Hype culture never sleeps, and luxury brands want in on it. “Drops” are a trademark of streetwear brands—but in recent months,...
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Beauty’s wunderkind is all grown up! The Business of Fashion reported in March that Glossier’s most recent $100 million funding...
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