Tribe Top 10: Luxury Beauty Vies for Coverage at Cannes Film Festival
Every May, we’ve come to expect L’Oréal Paris’ dominant presence at the Cannes Film Festival, and while the brand did not...
April 8, 2019
"Today, Bourdette-Donon is the international PR and special projects manager for Dior Beauty, launching products and working closely with the luxury house’s brand ambassadors. Last year, the house’s earned media value was over $411 million, accumulated through approximately 12,200 ambassadors, according to analytics firm Tribe Dynamics."
Read the full article: https://www.businessoffashion.com/articles/careers/how-i-became-special-projects-manager-at-dior beauty
Every May, we’ve come to expect L’Oréal Paris’ dominant presence at the Cannes Film Festival, and while the brand did not...
"By and large, Benefit’s influencer activation strategy seems to be working. According to Tribe Dynamics data, Benefit Cosmetics...
Kylie Skin, the new brand headed by social media superstar and Kylie Cosmetics founder Kylie Jenner, broke into May’s Top 10...
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"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."
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