Group_1 Tribe Dynamics has moved to creatoriq.com
ixon
Free Trial

Benefit Cosmetics retools marketing efforts around ‘social good’

In The News
Screen Shot 2019-03-27 at 2.17.04 PM

glossy_logo"By and large, Benefit’s influencer activation strategy seems to be working. According to Tribe Dynamics data, Benefit Cosmetics is routinely in the top-five ranked cosmetics brands in earned media value (EMV). In January, it held the fifth-place position with nearly $57 million EMV, which was an 11 percent increase month over month. Additionally, the brand’s 2,900 ambassadors each posted about the brand over four times, resulting in about $19,500 EMV per post."

Read the full article

Screen Shot 2019-03-27 at 2_17_04 PM-1

 

Read More

Related Articles

Why EM Cosmetics Treats Influencers Like Friends

Authenticity is at the heart of successful influencer relationships, according to EM Cosmetics influencer marketing manager—and...

March’s Top Beauty Brands: How Cosmetics, Skincare, and Haircare Brands Powered EMV Growth During COVID-19

As the world changed in unprecedented ways in March, so did the way we approached our monthly coverage of global beauty and...

In The News

November’s Top Makeup Brands: ColourPop Dethrones Anastasia Beverly Hills, Influencer-founded Brands Power Growth

Seasons change, influencer drama comes and goes, but one thing in the world of beauty has always remained the same: Anastasia...

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit